- Words by Tess Van Straaten Photography by Lia Crowe
Buying not just one, but two businesses, and moving countries during a pandemic might seem like a lot to take on, but for Peter and Lori Stofko, itѻýs a dream come true.
ѻýThe whole thing just feels like it was meant to be,ѻý says Peter of their January purchase of and the July 2020 acquisition of .
The couple, who lived in Denver with their two young children and ran a successful real estate business, fell in love with Victoria on a visit several years ago.
ѻýWe came back from that first trip and we booked our flights to come back, and we were coming here on basically every break that we got,ѻý laughs Peter, whoѻýs originally from Slovakia. ѻýWe couldnѻýt get enough!ѻý
After deciding to move to Victoria so they could have a better life for their family, Peter and Lori started looking for a business to buy. Pacific Rollshutters was for sale and when they came to see it for the first time, they didnѻýt realize it shared a showroom with Ruffell & Brownѻýbut that turned out to be a selling feature.
ѻýI walked in and saw Ruffell & Brown and Hunter Douglas blinds everywhere and Lori had been working for Hunter Douglas for six years at that point,ѻý Peter explains. ѻýIt just seemed like a sign.ѻý
Theyѻýd done their due diligence, agreed on a price, and were about to move ahead with the purchase when the COVID-19 pandemic hit.
ѻýEarly on, it was scary because people didnѻýt know if a business was still going to exist, so we kind of put everything on hold and everyone was locked at home,ѻý Peter says. ѻýBut they were busy and they were able to work through it. Customers kept calling and basically, the business grew because of the pandemic and thatѻýs really been the trend the last two years. Itѻýs just been continuous.ѻý
In addition to the pandemic bump, theyѻýve successfully grown the business by expanding product lines and set down roots, so when Debra Ruffell and Nigel Brown recently approached them to see if theyѻýd be interested in buying their well-known Victoria business so that they could retire, it was a no-brainer.
ѻýIt was one of those ѻýaha moments,ѻýѻý says Lori, who was an IT director for Hunter Douglas until this year and consulted for Ruffell & Brown after moving to Victoria. ѻýNot only was it Hunter Douglas, and I have a lot of familiarity with the products and customers, but the whole process flow is very similar and complementary in many ways.ѻý
ѻýLoriѻýs background really drove part of the interest from Debra and Nigel,ѻý adds Peter. ѻýSheѻýs very experienced in process improvements and technology implementation, and thatѻýs one of the aspects where Ruffell & Brown has been really struggling in, so it was meant to be and a perfect fit.ѻý
But taking over two businesses during a pandemic hasnѻýt been easy. In addition to the supply chain issues plaguing companies everywhere, COVID restrictions have made it harder to bond with staff.
ѻýWhen we bought Pacific, we couldnѻýt even get the employees together for a lunch,ѻý Lori points out.
ѻýThe human connection and building relationships is really important and it helps make it more enjoyable for people to come to work,ѻý Peter adds. ѻýWhen itѻýs always work, I think it strains the relationship.ѻý
Recognizing employees are their biggest asset, Peter and Lori say theyѻýre always open to hearing about opportunities for improvement.
ѻýWe very much encourage that,ѻý says Lori. ѻýWe canѻýt fix things we donѻýt know about and it might take us time to even realize whatѻýs going on, so someone coming and telling us is so important. Weѻýve spent a lot of time just learning a great deal from everybody.ѻý
ѻýIf you treat people right, they will do a good job for you,ѻý adds Peter. ѻýWe also believe in paying people [well]. If you offer a higher wage, people will show up. Itѻýs what you have to do (in this tight labour market), but I also feel like itѻýs the right thing to do. We believe in sharing the success.ѻý
The couple isnѻýt afraid of hard work but when you work with your spouse, Lori and Peter agree, finding the right work-life balance can be the biggest challenge.
ѻýWe basically talk about the business 24 hours a day,ѻý Peter says, only half-jokingly. ѻýYou could be having breakfast on Sunday morning and you think of something and you can basically have a senior management meeting and make a decision. But at the same time, the kids look at us and ask, ѻýDo you ever not talk about work?ѻý so weѻýre very conscious of that and itѻýs something weѻýre going to work on. We want to have our business, we want to do well, but we donѻýt want to work around the clock. Work-life balance is what itѻýs all about.ѻý
For Lori, the best advice sheѻýs received is to not sweat the small things.
ѻýThere will always be problems and you have to kind of put things in perspective and prioritize,ѻý she says. ѻýYouѻýre not going to solve all the problems in a day or in a week or even in a year. You just have to keep working towards a goal and chipping away at what you need to do to get to that place. Itѻýs never perfectѻýthatѻýs just not the way it is.ѻý
As long-time entrepreneurs, they also see mistakes as learning experiences and try to break down what went wrong so they can fix it going forward.
ѻýOur first real estate property was a giant failure, but instead of scaring us, and making us decide not to do it anymore, we learned from it, moved forward and we were very successful. Looking back, if weѻýd given up at step one, we wouldnѻýt have seen the success that came afterwards.ѻý
ѻýI think thatѻýs something thatѻýs really important in entrepreneurshipѻýyou donѻýt just give up,ѻý adds Lori. ѻýYou try different things to make it work. Thereѻýs always a different way to do it.ѻý
Itѻýs clear what theyѻýre doing is working and even taking on a home reno at the same time hasnѻýt fazed this busy couple.
ѻýI think people look at us and think weѻýre crazy!ѻý Lori laughs. ѻýBut this has been our goal for so long. This is where we want to be and everything just fell into place.ѻý
Story courtesy of , a Black Press Media publication
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