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Teenage Kelowna singer earns high-profile comparisons from music industry pros

ѻýI just saw in him what I saw in Shawn Mendes,ѻý said CEO of management company about 14-year-old Scotty Berg
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A 14-year-old Kelowna singer is turning heads, earning comparisons to some high-calibre talent and a cross-border invitation to record a few of his songs.

Scotty Berg is working with Circle 11 Entertainment, a management company that found him through social media. The companyѻýs CEO said Berg bears some striking similarities to some of todayѻýs most popular pop stars.

ѻýI just saw in him what I saw in Shawn Mendes,ѻý said C.L. Rose, Circle 11ѻýs CEO and owner, who has worked with notable artists like Demi Lovato, Ariana Grande and the Jonas Brothers.

ѻýHe just had this really rich spirit about him at a young age. Scottyѻýs got a very similar thing going on. Heѻýs got natural instinct with melody. Heѻýs very musically inclined, heѻýs a great guitar player. His voice has already changed and he still has such a high beautiful tone.ѻý

Although Circle 11 found Berg through Instagram, itѻýs his TikTok account thatѻýs getting a lot of attention.

He only joined the platform about six months ago and he already has almost 40,000 followers. He attributes his following to a video he posted of himself singing Frank Sinatraѻýs Fly Me To The Moon, which has just over 532,000 views. Berg will meet up with the Circle 11 team in Nashville in June to put down some of his tracks.

ѻýThe scouters found my page and introduced me to the top guys at Circle 11,ѻý Berg told the Capital News.

ѻýThey told me they wanted me to come down to Nashville and record some songs. I was like, ѻýSweet, that sounds awesome.ѻýѻý

@thefranksinatra

Berg will head to Nashville alongside his dad, who has overseen his career every step of the way, including vetting the record label to ensure their message to his son was legitimate. Upon their visit, Berg will find out how many songs he will produce.

The pop singer has been performing since he was 10 years old. His downtime during the pandemic inspired him to write his latest single, It Ainѻýt Over.

ѻýWhile so many people got caught up in complaining about everything when COVID hit, I was more interested in those stories of people helping one another or coming together to lift each other up. Those were the good things we got from this pandemic and so I really wanted to write a song that focused on that, on the good in humanity that came through during all this,ѻý said Berg.

He was also recently nominated for the City of Kelownaѻýs Civic Award for Teen Honour in the Arts, recognizing his charitable donations to organizations by raising money through his performances.

Listen to It Ainѻýt Over .

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amandalina.letterio@kelownacapnews.com

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