A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world 乌鸦传媒� by evading the tax.

乌鸦传媒淲hile other companies are shrinking product size down, we乌鸦传媒檝e invented Growthflation which we think is so much better,乌鸦传媒� 49 Below announced on social media.

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Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 乌鸦传媒� delivering ice cream to the door. As prices keep rising, so do costs of making ice cream. So when it came time to adjust pricing, 49 Below thought outside the box.

Instead of making smaller tubs for the same price, or simply increasing the price, the company shifted from 473ml to 500ml packages.

乌鸦传媒淎ccording to the government, this changes our ice cream from a 乌鸦传媒榮ingle-serving乌鸦传媒� snack to a grocery item, which means no more tax,乌鸦传媒� 49 Below wrote. 乌鸦传媒淵ou乌鸦传媒檒l now receive more ice cream for the same cost at the till, and we have more flexibility to cover our rising costs. It乌鸦传媒檚 a win-win-win-win situation.乌鸦传媒�

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Buy the pints at the shop 2575 Cadboro Bay Rd. in Willows Plaza or several markets in Greater Victoria.

Find a full list at .

They乌鸦传媒檙e quick to add a caveat: 乌鸦传媒淣ow, don乌鸦传媒檛 worry, the government can乌鸦传媒檛 dictate how you enjoy your pint. Go ahead, get a little crazy, it乌鸦传媒檚 still snack size if you believe it is.乌鸦传媒�